Colgate, in associated with the NGO RockEd Philippines, made a series of branded music videos for their “Fresh U Project” — a campaign to provide grants to college students for their community projects. This was the first of a series of music videos for this campaign, and it encourages the youth to speak their minds.
The concept for this music video was to play with post-it notes, as it resembles the “cooling crystals” in the Colgate Fresh Confidence product. Not only did we play with post-it notes in terms of set pieces and opportunities for story and text, we also used stop-motion along with it.
The song, “Sana Bukas” became a college anthem.
- Director Marie realized she matched the set
- Art Director, Marco Ortiga, and Assistant Director, Earl Ignacio
- Genie Ranada-Babista was in charge of the stop-motion sequence
- Marco follows Genies breakdown on the stop-mo sequence
- Cinematographer Pong Ignacio checks the levels on the post-it set