Colgate, in associated with the NGO RockEd Philippines, made a series of branded music videos for their “Fresh U Project” — a campaign to provide grants to college students for their community projects. This was the first of a series of music videos for this campaign, and it encourages the youth to speak their minds.
The concept for this music video was to play with post-it notes, as it resembles the “cooling crystals” in the Colgate Fresh Confidence product. Not only did we play with post-it notes in terms of set pieces and opportunities for story and text, we also used stop-motion along with it.
The song, “Sana Bukas” became a college anthem.